adidas Originals | AREA3 | Supercolor Launch

Supercolor was the first product drop in the new AREA3's innovative and multi-purpose environment. As adidas Originals home of style in Braamfontein, Johannesburg, the concept store plays host to a mix of statement pieces as well as staples that are essential in every closet.

As this was the first public reveal of AREA3's bold new window display, the ANDPEOPLE team and I worked to conceptualise the perfect display for this important launch. Origami artist, White On Rice, was brought on board to make up hundreds of paper-craft shapes in the colours of the new Supercolor range. Spending a few days up a ladder in the window, I hung these from the ceiling along with the hero-ed sneakers to create a large, eye-catching installation that could be enjoyed from the street, as well as from inside the store. 



Director: Michael Leslie
Window Concept & Installation: Kim Terri Smith
Paper Craft: White On Rice
Photos: Nelis Botha


Director: Michael Leslie
Filmed & Edited: Nelis Botha
Producer: Kim Terri Smith
Track: Vox Portent "That Special Place"