adidas Originals' AREA3 - Broadsheet 03

As part of the strategy for adidas Originals’ space, AREA3, we produced an editorial broadsheet with the ideas of taking the culture and concept of the space outside of AREA3′s walls, sharing it nationally and creating brand awareness in a unique and interesting way.

The broadsheet features news from adidas Originals’ brand ambassadors and highlights key influencers that are doing notable work within youth and street culture. The broadsheet was distributed as a free publication through culturally relevant stores and retailers that the brand is naturally aligned to.

Heading up content creation and design for the ANDPEOPLE team, I concentrated on producing all the content specifically for each issue and making it relevant to the latest happenings on the street.

Issue 3 featured news on the adidas Originals’ Unite Joburg campaign and exhibition, interviews with photographers Anthony Bila and Kristin-Lee Moolman and highlighted the re-drop of the legendary Stan Smith sneaker.

Layout, design & content creation by Kim Terri Smith