adidas Originals | AREA3 | ZX Flux Block Party | Phase 03

Working with the ANDPEOPLE team, we celebrated the third and final phase reveal of the ZX Flux launch in AREA3 through a unique, winter block party in August. True to the original concept, I worked on the development of the initial floor plan to evolve the product showcase and extend past the walls of AREA3, onto the street outside. By removing more walls, four new capsules were revealed and dedicated to the Snake, Leopard, Red and Tropical colour ways through additional custom lighting and design. The now fully opened space showcased the broad spectrum of ZX Flux sneakers on offer in a way that demonstrated the ‘infinite possibilities’ of this iconic range.